Custom automation, software solutions, and AI consulting.

George Haddaway

Founder & CEO

George, raised in Colorado, is the founder of Alpine Intelligence and previously co-founded ShopQuest. An entrepreneur with a deep curiosity for people, ideas, and the natural world, he has built his career around creating ambitious ventures and pursuing growth beyond conventional paths. George has been featured as a guest on multiple podcasts and has traveled to more than 25 countries, including backpacking solo across South America at 18. He is also a talented photographer, passionate fly fisherman, and lifelong outdoorsman with a strong interest in health, wellness, philosophy, and lifelong learning. George brings an adventurous, thoughtful, and growth-oriented perspective to both life and business.

Clay Upchurch

Strategic Growth and Operations Lead

Clay, a Fort Worth native, is completing his final year at Sewanee: The University of the South, earning a BA in Finance and Spanish with a minor in Business. At Sewanee, he played lacrosse and received several academic accolades. As an Eagle Scout and fraternity president, he gained leadership experience that shaped his character. Clay has worked at a wealth management firm, a multi-strategy investment firm, and a luxury travel network. He has visited over 35 countries, speaks Spanish fluently, and enjoys reading, fitness, and outdoor activities.

Aryan Choudhary

Software and AI Engineer

Aryan is a software engineer and entrepreneur studying Computer Science at the University of Colorado Boulder. He co-founded Pustak Ji, an education platform designed to make reading and learning more accessible, and led the development of Defense Recorder, bringing the app to both iOS and Android. His background also includes machine learning research at CU Boulder and working at KPMG. He enjoys bringing ideas to life and understanding the people he’s building for.

Having lived in India and the United States, Aryan spent his gap year traveling through Eastern Europe, the Himalayas, and rural India. Along the way, observing how small businesses and local communities create opportunity deepened his interest in entrepreneurship. He enjoys connecting with founders, exploring new places, and learning about history and the ideas that shape how people live. Aryan brings curiosity, initiative, and an openness to different perspectives to both his work and everyday life.